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What Color Improves Memory

Memory is something that most people would like to improve and sharpen, and one of the ways to do this could be through the use of color. Color influences memory, and although the exact role is still being explored and studied, there are certain science-backed conclusions that can be made. In this article, we explore the science behind which colors can help improve memory, giving useful tips and advice on how to apply this knowledge.

What Colors Impact Memory?

In general, there are two main colors that can impact memory – blue and yellow. Both of these colors can be used to help improve recall and have been proven to do so in a number of studies. Additionally, the effect of color on memory is not just limited to these two, as other colors such as green, red and purple can also have an impact.

Blue is the most commonly associated color with memory and a number of studies have confirmed its positive effects. For example, one study from 2011 showed that when people are exposed to blue before taking a memory test, their results improved significantly compared to when exposed to either green or red.

The exact reason for this is unclear, however, it is theorized that blue can increase our focus, which in turn helps us to better recall the information. Additionally, the calming effect of blue may also be a factor in its ability to improve memory.

Yellow is the other primary color that can help improve memory. One study from 2016 examined the effects of using yellow paper versus white paper when taking a memory test. Participants exposed to the yellow paper had significantly higher scores than those with white paper, indicating an increase in recall due to the color.

Again, it is unclear why yellow has such a positive effect on memory, although brainwave studies have suggested that exposing ourselves to yellow can increase serotonin levels and make us feel more alert and focused.

How to best integrating color into your study environment?

Now that the science behind color and memory has been explored, it is time to consider how best to integrate this into your study and learning environment. One of the best ways to do this is by painting your walls or adding decorations in the two main colors – blue and yellow.

Do this in such a way that it still remains an aesthetically pleasing environment, as too much color can become distracting and this can have a negative impact instead. In addition to this, consider the books and materials you use for studying. Where possible, use materials with blue and yellow print and design to help improve your recall.

This is especially important if you are studying for an exam or a subject that is new, and this is an especially useful tip for students studying for the first time. You can also use color in other ways, such as creating visual maps and diagrams in blue and yellow. These can help to enhance your recall and also be a useful tool when it comes to revisiting particular topics.

Additionally, you can also use blue and yellow to break up notes and write with when composing your assignments or when taking notes during lectures.


In conclusion, the color blue and yellow can both have a positive impact on your memory and recall. It is therefore important to consider integrating these two colors into your learning environment and into any visual materials you might use for studying and revision. Doing this can make a difference to your recall and ultimately your overall academic performance.

Additionally, make sure to consider the positive effects of other colors such as green, red and purple and how best to incorporate these into your understanding of what color improves memory.

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