Everyone loves arts and crafts. They are the perfect way to unleash their imaginations and have fun while creating pieces of artwork.
Many children have very artistic minds and truly enjoy the process of creating their own art. But many have difficulty selling their creations to an audience. To help these kids turn their hobby into a profitable enterprise, follow the steps outlined below.
1: Identifying a Target Market
The first step to helping children sell arts and crafts is to identify the target market. It is important to look at the potential customer base, the area where the product will be sold and what the competition looks like.
After doing this research, you can more clearly identify who the customers are likely to be. For instance, children who are most likely to be interested in their arts and crafts are fellow peers or people who frequent art fairs. Knowing this, the child can then create a product that caters to those needs.
2: Establish a Brand & Product Line
Once a target market has been identified, children can then establish a brand and product line. It is important to understand the market and create something unique that caters to the needs of that group.
A nice logo can give a product a professional look, and it’s also important to think about different sizes, colors, and other variations of the item being sold. That way, people will feel inclined to purchase more. It is also useful to think of pricing strategies that cater to different budgets.
3: Develop a Marketing Strategy
The next step is to develop a marketing strategy. This includes finding out what kind of exposure is available.
Social media is an effective way to reach potential customers as well as to promote shopping opportunities. Other avenues include creating fliers or going door to door. In addition, children can contact stores that may be interested in carrying their products, giving them a much wider customer base.
4: Sell Online
The web offers numerous opportunities to reach a much larger audience. A website or an online store provides the perfect platform to display arts and crafts, with customers being able to order just a single item or many. Furthermore, online stores allow children to track their sales and make necessary changes to their product lines.
5: Host Events
Another great way for children to sell their arts and crafts is to host events. This provides a great opportunity for kids to showcase their products as well as to collect feedback from customers. Events can also include fun activities such as workshops and art shows, which will make it more enjoyable for potential customers.
Furthermore, it provides an opportunity to create networks with other artists and vendors.
6: Find Local Partners
Another great way to reach potential customers is to find local partners. This could include Coffee Shops, Libraries, Schools, Local Arts Centers, and other Businesses. These other businesses often have large followings and can be a great platform to promote the products.
Furthermore, they often provide additional assistance such as moral support as well as avenues to showcase the products.
7: Join Art Community Groups
It is also helpful to join one or several art community groups to gain access to not only a network of buyers and sellers, but also to attend events and have opportunities to promote their products. These groups often host exhibitions and craft fairs, and these are perfect places for children to display and sell their creations.
8: Take Advantage of Local Radio and Television Stations
Local radio and television stations often feature interviews of people in their community and can be a great way to showcase a child’s creative projects. Even if a radio or television station does not want to do an interview, it is still beneficial to contact them to use their platform as a way to create interest in the product.
9: Develop a Network of Collaborators
Another great strategy for selling art is to develop a network of collaborators. This could include teachers, parents, business owners, other artists, and other people in the same field. It is important to develop relationships with these people as they can provide support and also offer advice.
Collaborators can also help in creating interest and promoting the product.
10: Join Craft Fairs
Craft fairs are the perfect place for kids to display and sell their products. There, they will be able to interact with their customers while showing off their art creations.
Furthermore, they can use their networking skills and stands to display their works and make sales.
11: Put products on display
In addition to craft fairs, it is a good idea to put products on display at places like coffee shops and art galleries. This will help introduce potential customers to the product and encourage them to purchase.
It is important to opt for places that have a large customer base and appeal to the target audience of the product.
12: Utilize Social Media
Social media can be a great platform to promote the products. With such a large number of people using social media, it is the perfect place to share pictures and videos of arts and crafts as well as to alert followers of new products and sales. Creating an Instagram, Facebook, and Twitter account are great strategies to build an online presence.
13: Other Promotional Ideas
There are several other promotional ideas to use as well. These include creating viral videos, writing blog posts about the products, creating attractive packaging, offering discounts, and holding contests.
The more creative the promotional techniques, the more likely potential customers will be to take notice.
Conclusion
Helping children sell their arts and crafts is something that can be very rewarding to them and the surrounding community. By following the steps outlined above, not only will children have a much better chance of making sales but they can also have fun with the process of creating their art.
Children have a lot of potential when it comes to selling art and it all starts with understanding the customer needs and coming up with a plan to successfully market their products.